Case Study: Enhancing Yard Management, Shuttling, and Spotting Operations at Bath& Body Works’ Beauty Park

Client Overview:

Bath & Body Works (BBW), headquartered in Columbus, Ohio, is a global leader in personal care and home fragrance products. Known for iconic brands and innovative product lines, BBW operates a highly dynamic logistics network to support its retail and e-commerce operations. One of its key logistics hubs, Beauty Park in New Albany, Ohio, plays a critical role in managing inventory flow and ensuring seamless operations across its supply chain.

Challenge:

As BBW’s operations expanded, they sought to optimize the yard management, shuttling, and spotting functions at their Beauty Park facility. Specifically, they needed:

• A reduction in headcount while maintaining operational
• Scalability to meet peak-season demands and flexibility during non-peak
• Improved visibility into performance data to identify opportunities for further optimization.
• Cost-saving initiatives, including the potential adoption of a bulk fuel

Solution:

Keller Trucking partnered with BBW to develop a tailored approach to managing Beauty Park’s yard operations:

Strategic Staffing Adjustments:

• Initial Alignment: Keller entered the partnership with staffing levels requested by BBW, representing a reduction from their previous headcount.
• Peak Season Management: Staffing during peak season was optimized slightly below prior year levels, ensuring cost efficiency without compromising service quality.
• Non-Peak Flexibility: As demand tapered, schedules were adjusted to provide overlapping coverage across key sites, maximizing resource utilization.

Data-Driven Performance Monitoring:

• Keller implemented advanced tracking systems to analyze performance by driver and by hour of the day. These insights are enabling both Keller and BBW to pinpoint areas for improvement and identify potential further reductions in headcount.

Cost-Saving Initiatives:

• Keller collaborated with BBW to explore a bulk fuel program, which is expected to deliver substantial savings and increase driver efficiency through reduced refueling times.

Initial Results:

Although still in the early stages of the program, Keller’s efforts have already delivered measurable benefits:

• Operational Alignment: By aligning staffing levels with BBW’s precise needs, Keller has demonstrated flexibility and commitment to cost management.
• Insightful Analytics: The performance monitoring system is providing actionable insights that BBW can leverage for future improvements.
• Scalability: Keller’s scalable staffing model is successfully meeting the demands of peak and non-peak periods.

Next Steps:

• Continuous Optimization: Keller will continue to analyze performance data to refine staffing models and operational processes.
• Bulk Fuel Implementation: Once approved, the bulk fuel program is expected to significantly reduce costs and improve efficiency at Beauty Park.
• Ongoing Partnership: Keller remains committed to working closely with BBW to deliver innovative and cost-effective solutions.

Client Feedback:

BBW has expressed appreciation for Keller’s proactive approach to addressing their logistics challenges. The collaboration has already shown promise in improving efficiency and aligning with BBW’s strategic goals.

Conclusion:

Keller Trucking’s partnership with Bath & Body Works highlights the value of tailored logistics solutions in optimizing yard management, shuttling, and spotting operations. By focusing on data-driven decision-making, strategic staffing, and cost-saving opportunities, Keller is helping BBW achieve its operational objectives at Beauty Park while maintaining exceptional service levels.

About Keller Trucking:

Keller Trucking specializes in dedicated logistics services, providing innovative solutions tailored to meet the unique needs of our clients. To learn more about how we can optimize your logistics operations, visit www.kellerlogistics.com .

About Bath & Body Works:

Discover more about Bath & Body Works’ commitment to excellence and innovation in personal care and home fragrance products at www.bbwinc.com.